In the 20th century, Zwilling grew as a niche specialist for cutlery products, in particular through the expansion of markets and sales channels as well as through the internationalization of the business.
At the end of the 1990s, Zwilling decided to expand its business sector to offer a wide range of products that met the demand for premium products in the “Cooking & Preparation” segment. Growth was achieved in particular through cookware, with critical mass generated in retail resulting in the reduction in the dependence on knives. The “modern kitchen living” strategy was born.
No matter where people enjoy food, whether they are preparing, sharing or eating it, Zwilling offers the perfect products and experiences. More sustainable, more beautiful and smarter. This is how they are evolving from a full-range supplier for “cooking & preparation” to a think tank of ideas for culinary inspiration.